For its 30th Anniversary, Jordan Brand will be celebrating the Air Jordan 4 by releasing a special-edition “What The” colorway during the 2019 holiday season.Releasing in random mismatched color blocking that includes a mix of White/Cement, Military Blue, Fire Red, and Black/Cement. This Air Jordan 4 comes complete with “Nike Air” branded heel tabs.Though not as aggressive and bold as iterations past, the Air Jordan 4 “What The” approaches the coveted tooling with a bit of surprising subtlety. Instead of swapping back and forth between tones vibrant and neutral, both foots’ smooth leather construction stay a connecting white tone from toe to rear. Their underlying base layers, whose face is covered by brighter gridded cages, changes up from a deep blue on one to a shadowing black on the next. Overlaid components follow suit in this quick dichotomy while using both the cool and warm tone to further call to colorways past — namely the Military Blue and Fire Red from years back. “Nike Air” rests right at the heel of each along distinct backdrops while sole units don either the iconic “Cement” palette as well as the fan favorite “Bred.”
Jordan Brand’s latest Air Jordan 4 “Rush Violet” is a kids-exclusive colorway that will be releasing in November.Dressed in a Black, White, Rush Violet, and Racer Blue color scheme. This Air Jordan 4 features a tiger-striped canvas upper in a mix of Blue, Purple, and Orange hues. A White Jumpman on the Black leather tongues and heels atop a matching White midsole and Blue rubber outsole completes the design.Another new Air Jordan 4 GS is slated to drop this fall, and it’s in a kids-exclusive variation “Rush Violet.” Sporting an official mix of Black, White, Rush Violet and Racer Blue – the highlight of the silhouette consists of its tiger-striped canvas upper which bears a vibrant combination of blue, purple and orange hues, while it’s reinforced with black leather overlays. Finally, a white Jumpman on the tongues and heels, followed by a matching white midsole and blue/violet rubber outsole tops off the style.